7 Ways To Promote Your Business Online For Free

The Internet is teeming with marketing platforms that don't cost a dime—you just need to know where to look.

You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there.

Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your business online that won't cost you a dime:

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It's free, and is certainly worth the few minutes it takes to set up. Microsoft's Bing has a similar service that's easy to sign up for.

2. Embrace social media

Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

3. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

6. Press releases

Every time your business does something newsworthy, don't hesitate to shoot off a press release—maybe folks will pick up on it. They're a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.

7. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn't beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.


55 Best Ways To Advertise Your Website

55 Best Ways To Advertise Your Website

There are lots of great ways to promote your website, but it always helps to have a handy list of topics you can get ideas from. That's why we've compiled this always-growing website promotion tips page. Hopefully it will get you motivated to do one or two small things that you haven't thought of before to get your site more and more traffic over time.

So, without further ado, here're a few website promotion tips to give you the ideas you'll need to increase that all-important traffic.

1. Start an Affiliate Program

I am always amazed at how many businesses go without an affiliate program. Really, it is completely beyond me as to why a business would think that using affiliates would ever be a bad thing. Just think of all the money you spend on advertising, and consider that you pay for ads whether or not anyone responds to them. The difference with affiliates is that you only pay for this kind of ad when you actually get a sale from it. Affiliate 'advertising' is quite literally the best advertising you can spend money on for your business. The real reason why most businesses haven't caught on to the whole affiliate idea yet is not because the idea is flawed, but instead because affiliate technology has traditionally been overcomplicated and difficult to manage. Thankfully, we here at Omnistar realized this a long while back, and created OSI Affiliate as the most user-friendly affiliate software available on the internet. With its powerful features and easy-to-understand interface, it proves itself time and time again. After all, we use it ourselves every single day. Watch this video to see how easy it is to create an affiliate program for your business.

2. Publish An Article

Write a good article in your niche and e-mail bloggers in that niche to let them know. You'll be surprised at how many may link to you. Just make sure your article is good, or you may get some bad press. (On the other hand, even bad press still ups your pagerank, unless they link with a nofollow tag. But really, who takes the time to do that?)

3. Make a Sig Link

Make sure your signature has a link to your site, whether it's your email sig, forum sig, or even just a chat profile. (This includes any posts you make in Yahoo! or Google groups.)

4. Post in Newsgroups

Post in Yahoo! or Google groups. Just don't get addicted to it, or you may never finish going through the rest of these suggestions.

5. Go Web 2.0 with Social Bookmarking Sites

Submit your best pages on major social bookmarking sites like digg and stumbleupon. Just be aware that while social bookmarking sites tend to give high traffic, they usually don't convert that well, so only submit content that you know is good enough to catch at least a few visitors onto your rss feed.

6. Be Active in the Blogosphere

Comment on blogs! Most bloggers love to see new comments, and if you comment on their blog with a link back to your blog, they'll be sure to return the favor. (If you've got a good eye for which blog topics might support a large audience, you may want to check the upcoming section in digg for blog posts that are about to receive a lot of traffic.)

7. Be In the Blogosphere

That reminds me: start a blog. Having a blog for your site is a great way to train yourself to create new content on a regular basis, and you can later mine your old blog entries for ideas that you can turn into fully-fledged articles for your site. (Just remember not to duplicate your own content!)

8. Be Opinionated

If you notice a blog entry or forum topic where the majority opinion seems to be wrong, be very opinionated on letting them know that you hold an opposite opinion. You may get a few links back saying that you're wrong. (In fact, why not just hold the opposite opinion every time, even if they're technically right? In the SEO world, any link back is a good link back.)

9. Answer a Question

Answer some questions in your niche on Yahoo! Answers. Just keep in mind that answering a few questions in depth is much better than giving a lot of single paragraph answers. It's also best to answer recent questions, since you have a better chance of being voted up that way.

10. Make a Creative 404 Page

Make your 404 page really useful by including links to your most popular content. More than likely the user was looking for this content anyway, and, even if not, they may very well become interested in it by seeing a teaser line when they hit your 404 error page.

11. Tempt Fate with Opt-In Forms

Consider trading links with a company in a similar industry that doesn't compete with you. Better yet, if you can stomach it, experiment with the idea of trading the creation of a small opt-in form on each of your confirmation pages. That way anytime someone buys from this other company, the purchaser will have the option to sign up for your newsletter, or something else equally innocuous. The drawback being, of course, that you will have to submit your customers into dealing with the dreaded opt-in form on your confirmation page. You might consider minimizing the negative reaction by putting the opt-in form on the very final page, so nothing is lost if the user just closes the window at that point.

12. Review Products

Do a review column in your blog where you review products or companies on a bi-weekly basis. If your review is positive, e-mail the company in question and ask to be featured in their press section. But don't forget that having nothing but positive reviews is a big turn off for most readers, so mix it up a bit.

13. Publish Articles (part 2)

Compose articles in your niche and submit them to article directories. Just be sure to make the articles you submit top-notch; otherwise you'll have info dispersed on other sites under your name with no way of correcting any errors in the article. And remember not to duplicate content!

14. Go Public with a Press Release

Write a newsworthy press release and submit it to PRWeb. If it's genuinely newsworthy, the release may get picked up all over the place.

15. When All Else Fails, Just Pay for Traffic

Use payperclick services (like adwords, adcenter, ysm) to get traffic. But make sure the keywords you sign up for are worth the cost. Just because a keyword costs a lot doesn't mean it's a good value-and it similarly doesn't mean anything if the keyword costs very little. Do a bit of research on which keywords are worthwhile before going the payperclick route. But once you've found the right keyword combinations, it can be a good source of supplemental incoming traffic.

16. Start an RSS Feed

RSS (Really Simple Syndication) is a great way to get subscribers to see new content on an ongoing basis. Once you have an RSS feed, subscribing is easy for web visitors, and generally gets a stronger sign up ratio than email subscriptions. Just make sure to advertise your feed in a good place, so it's easy to subscribe to. (If you're looking for a good syndication service, try Y! Pipes.)

17. Start a Mailing List

While getting people to signup for an email newsletter is generally more difficult than getting them to subscribe to an RSS feed, the extra difficulty means that when you do get subscribers, they're generally good targets for conversion. Just keep in mind that email newsletters have specific laws that pertain to them, and noncompliance can land you in deep trouble. Thankfully, if you use Omnistar Mailer for sending your newsletter, we offer a free ebook that details the specifics on how to market with emails the right way: Email Marketing for Beginners.

18. Include a Bookmark-This-Page Link

Reminding your visitors to bookmark your page is a great way to make sure they come back in case they leave prematurely. Of course, if they're anything like me, then they have a gazillion bookmarked sites-so make sure to make your bookmark stand out with a well written title and a good favicon.

19. Create a Great Favicon

A good favicon image accomplishes so very much: it increases brand awareness, makes your site stand out from the crowd, and gives you that street cred that comes along with every well-made favicon file. Just don't make it animated gif style-you may think it makes you stand out even more, but users have been known to delete a bookmark or close a tabsolely because of an animated favicon. Just don't do it.

20. Submit Your Site to Internet Directories

Internet Directories are an excellent way to get high quality linkbacks with just a little investment of time. Thankfully, we here at Omnistar recognize this, and so we've compiled a list of the best internet directories to be listed in, each sorted by pagerank. If you're just starting out, I'd recommend concentrating on the free ones first.

21. Submit Your Blog to Blog Directories

The great thing about blogs is that you can submit them for links both in site directories AND blog directories. Meaning you get twice the linkbacks! Unfortunately, this also means you'll have to actually submit them twice as many times as your main site. Believe me when I say that it gets pretty tiring around the thirtieth submission.

22. Advertise on Craigslist

If you haven't heard of craigslist, then it's time you got out from behind that rock you've been sleeping under since the twentieth century. You can publicize your site on craigslist for free-but it's only worthwhile if you make your posts interesting enough to go viral. A well written craigslist ad consists of a catchy title, a funny and/or mock-serious body, and a well-keyworded link back to your site. But whatever you do, don't spam with pointless ads, because you just won't get a return that's worth your time.

23. Use a Tell-a-Friend Script

By including a 'tell-a-friend' link on your site, every visitor you get will potentially advertise your site to a few of their friends. And then each of those may in turn tell their friends, and so on and so forth. This is actually a pretty powerful tool, especially if you use software that follows up the note with a well designed marketing campaign.

24. Submit Your RSS to Feed Directories

You thought I'd forget about this one, didn't you? I guess I fooled you by making 21 and 22 on non-directory topics. In fact, now that I'm really thinking about it, number 24 should probably be about just submitting to whatever directory you see, for whatever reason.

25. Submit to Whatever Directory You See, For Whatever Reason

In other words, if you sell widgets, make sure you're listed in the widgets directory. And also the doodad directory, if you can link doodads to widgets in some believable manner in the short description you provide for your link. Remember: every link is a good link.

26. Teach a Class

No, really. If you possess a higher education degree of any kind, you can probably find a part time position teaching a night class at your local community college. It won't pay very well, but if you can invest in teaching on night a week, it will really help to get your name out in the local community. Colleges love to have teachers who run real businesses because the fact that you run a business at all is enough to legitimize you as an expert in whatever field you're in. And since most of your students will be adults working in the business world that are interested in taking the class you're qualified to teach, you will be making contacts left and right. Plus think of the resume building opportunity-when you're trying to sell yourself to potential clients, it never hurts for them to conveniently notice that you've actually taught classes in the field they want to hire you for. You just can't lose with this one.

27. Create a Cartoon Mascot

Cartoon mascots can be great when they're used in an appropriate setting. Cartoons attract all kinds of people (not just kids), and studies have shown that the eye tends to gravitate toward cartoon characters more often than simple logos. Of course, not everyone is agreed that that is a good thing; some people make the point that a residual background logo that doesn't attract attention is more appropriate for your main website, since you'd really rather have readers checking out your content. But others argue that an eye-catching logo is essential to building brand, and more than makes up for the fact that it takes viewers eyes away from content temporarily. Plus, if your visitor happens to have a kid in the vicinity, the child may prevent the user from clicking away from your page too quickly. Of course, this effect will be minimal, but every bit helps, right?

28. Host a Game w/ Your Mascot

Games drive traffic; that's just a fact. You can actually get a pretty good game made with minimal investment by holding a contest for people to come up with the best game that includes your cartoon mascot. Just make sure to advertise the contest on a site where gaming programmers visit often, and you should get lots of entrants. Right now, flash turret defense games are all the rage, so you may want to try one of those, if it's appropriate for your business. Oh, and don't forget to submit your game to game directory sites when you're finished.

29. Sell on eBay

Selling on eBay not only gets you an additional avenue to hawk your wares, but also means you get lots of additional incoming links for linkback purposes. Of course, only your profile page will be a permanent page, but if you are able to consistently make sales via eBay as well, then keeping some extra links back to your site from there can also work really well for you. eBay is one of the sites that are spidered by google multiple times each day, so you can always be sure that your links will count toward your pagerank. (Not to mention the whole new audience you'll reach via eBay!)

30. Use Facebook & MySpace

Creating a MySpace and Facebook account can do good things for your business, but be careful. A badly run MySpace page can be a magnet for people to leave negative feedback, and experience has shown that the creation of a Facebook account is a permanent procedure that you really can't ever take back. Nevertheless, if you can oversee these accounts to make sure they're always a positive thing for your site, the linkback as well as traffic generation can be quite useful.

31. Create a Facebook App

While we're talking about social media sites, I can't neglect the idea that creating a good facebook application can easily go viral. But I must stress that it MUST be well made. If you can manage it, you might be interested in noticing that you can run the application on your site as well. The best apps do something unique for the user and includes high levels of interactivity.

32. Use Business Cards Aggressively

If you don't have at least ten business cards in your wallet right this very second then you are seriously lacking in your marketing efforts. But if this is the case, don't opine; instead, look at it as an opportunity, because you'll be able to see dramatic returns just from getting well-designed business cards made and passing them out anytime you go anywhere. And I don't just mean at trade events; if you have a really good card made up, then handing out cards will turn from a chore to a conversation starter. And after all, that's what you really need from a business card. Just don't forget to put your website address on them.

33. Cross-Promote Your Pages

The bald advertisement for one of our products in tip #32 serves dual purposes: not just is OSI Affiliate a great way to promote your site, but also you should always remember to promote your sites on other sites you control. Cross-promotion can be very powerful, since most people who visit one part of your site will likely never see the other parts. By making sure that every page you run gives links to other pages that offer content a reader would likely be interested in, you will get high-conversion leads. After all, since they came to the page from another of your pages, they already trust you as a source, plus they're directly interested in the page that was linked. Think about it: maybe only a small percentage of you actually clicked on the link to our OSI Affiliate. But of those who did, the vast majority probably went on to purchase the software. The moral here is that targeted advertising is important.

34. Purchase Misspelled Domains

If you have a few main competitors in your niche that are doing well, consider purchasing misspellings of their domain name and having it redirect to your site. This does not mean that you should pretend that you are that other company-that would be quite illegal. But it does mean that you'll get hits from people who can't quite spell rite. This technique is especially useful if you can grab the '.com' version of a competitor's '.net' (or other) address. If you want to know which misspellings are the most common, you may want to check out the stats on how many google searches were made for certain misspellings, and use it as the basis for an educated guess on which misspellings were most common in people's address bars.

35. Review a Book

Or anything else for that matter. A well written Amazon review will be prominently placed on a moderately high pagerank site, and a strategically placed link back to your website can do wonders for you. If you need some ideas on how to write a good review, see what others have done for a bic pen or a gallon of milk.

36. Advertise on Bulletin Board Sites

Find boards where individuals who fit into your target market congregate. These are the perfect place to advertise your site, just make sure you aren't violating the site's spam policies. An especially effective technique is posting discount codes or special offers for the board members to use.

37. Donate time or resources

Charities are a great way to help promote your site, simply provide them with services and they will be able to help you, with a mention in their mailer or a link on their site. This kind of promotion is invaluable.

38. Offer web appliations

Build small web tools for your customers, these applications will keep them coming back to your site. This content can also get you listed on indexes of web apps.

39. Develop mobile applications

The advent of the iPhone and iPod touch have made developing applications for mobile platforms a booming business. You can bring in traffic by making apps specifically for mobile users, guaranteeing that traffic keeps comming back to use your product.

40. Partner with other sites

Synergy in advertising is important, and by partnering with another site to offer your services in tandem, you can gain access to each other's customer base, as well as benefiting from the buzz that comes with a partnership. These special deals can help put your product in front of new customers, virtually the best kind of advertising you can get.

41. Go Viral

Viral marketing is popular for a reason, by comming up with clever ways to get your customers interested in your product you reap the benefit of free advertising. This means participating in contests that drive traffic, giving things away, and usually trying to interact with your customers, allowing them to participate.

42. Think Locally

While the convenience of the web allows you to do business arround the world, your local chamber of commerce and other organizations can help drum up local business for your site. These relationships can be really helpful because it tends to also lead to networking with your peers in the area.

43. Update Regularly

Using blogs and podcasts to drum of traffic only works if customers are subscribing, and that means regular updates. How often? You usually want to shoot for weekly podcasts and daily or as close to daily as possible for blogs. Each post doesn't have to be long, but you need to be providing regular content, as that is what the typical subscriber is looking for.

44. Sell Clever Swag

No matter what your business does, it likely will benefit from selling gear with your logo on it. The number of sites selling articles of clothing and other accessories has multiplied greatly, and you can now easily sell your own gear through their sites, with no work besides designing the logo on your end. Cafepress.com is one such example. By offering products with a clever tag line you can promote your site, make a little money, and benefit from free advertising anywhere that product is worn.

45. Hire a Marketing Specialist

In the end, it sometimes takes a professional to take your site to the next level. As your company grows, marketing becomes more important, so you may want to hire someone with marketing knowhow to work solely on improving traffic, allowing you to improve your content. After all, your site has a lot more to it than just how you get visitors.

46. Publish to News Services

There are a lot of sites that want content without generating it themselves, which means sites like ezinearticles.com can provide you with an avenue to provide your content to other sites and recieve links back in return.

47. Join a trade group

Collaborate with people running sites in the same field, advertise with each other, and network to provide customers with better service. Trade groups provide a great opportunity to improve your site!

48. Offer special deals to your customers

You can get great advertising out of your customers by giving them benefits for bringing in new customers. You can also bring in returning business by offering special discounts.

49. Optimize your site for search engines

Search Engine Optimization or SEO has become one of the quickest and easiest ways to drive traffic to your site. Most web browsers are using search engines to find websites. If you focus on optimizing small things on your site, like using keywords and meta tags properly, you can notice a fast improvement in your rank on sites like Google and Yahoo!

50. Hire an SEO specialist

Once you have exhausted your own knowledge of SEO, it may be necessary to hire a specialist who can advise you on how to proceed with your site's search engine needs. They tend to have a greater knowledge of details that will help get your site higher.

51. Break a Record

It may seem like a gimic, and it is, but breaking a world record of some kind is a great way to get your website traffic. News agencies will pick up a quirky story about a site going for an obscure record, and even if you fail you get the benefit of press.

52. Ask your customers

Your customers know one thing, what they want, so get their feedback about what would bring them back. Customer feedback is guaranteed to give you ideas.

53. Look for niche markets

Targeting small groups with dedicated members is a great way to increase your site's traffic. Find a group you would like to market to, read other sites associated with them, then create content aimed at these users and promote it on their sites. This is a great way to expand as well.


5 Ways to Advertise Your Website for Free

5 Ways to Advertise Your Website for Free

Looking for ways to promote your website on a budget? How about for free? Some of the best website advertising methods will cost you nothing more than a little time.

There is no word in the English language that seizes interest as much as the word FREE. Oh there are some that tantalize, but free things just causes us do the funniest things. We keep free gimmicky stuff all the time that we know we'll never utilize, but do it anyhow, and then try to pawn it off for $0.05 at a yard sale in the summer.

They say the best things in life are free: love, friendship, intellect, but hardly in life does free stuff give any true worth, as in products and services. Well, in the web based arena, that is not consistently the truth, specifically in web page marketing. It's because what is free of charge to you is providing value to the person giving it away. So pay attention business owners on a tight budget, because here are Five FREE Ways to Advertise Your Site:

1) Directory Listings

Search for free company rosters and see what comes up. Tons and I mean loads, of websites that allow you to list your business or site for absolutely no cost. Why? Because their financial models are typically based upon the up-sell, see that, the premium listing. Oh you get the basics free of charge, but what you really prefer is the one that allows you to load pictures, videos, and the longer, expanded version recap. The good part is, nearly all of the free versions will list your site link, and this helps individuals discover you and your internet backlink method. Here are a few of the most popular directories:

And let's not lose sight of the search engine wars that lead to millions of gratuitous, unclaimed listings for companies like:

Does it take time to complete their listing forms? You know it! It's free, but not effortless.

2) Complimentary PR

Have a new good or service you would like to get recognized? Write a news release and get it submitted through a PR service that, like the directories, provides free fundamental press release submittal services. These generally won't arrive at the main media outlets, most of whom use sites like PR Newswire or Business Wire, but the middle tier media outlet market can be accessed by PR services with cost-free options, like...

3) Social Media

If you are trying to get reach on the internet and you don't have a Facebook page,LinkedIn account, Google+ page and Twitter username, shame on you! All of these provide absolutely free listings on websites with extremely high Google page rankings. They're the most significant social media websites on the web. If you have a business you can also get a business page on these sites that links to your individual profile. Even when you don't have time to "work" these websites to their fullest, there is link juice available from even the most horrible fan profiles.

A better method is to get in the social media arena and pick one or two of these to construct pages and initiate a communication with others who are already comfortable using this vehicle.

And there are lots of supplementary social sites for headlines, bookmarking et cetera that enable you to acknowledge your site if not get a posting. A solid listing of more of them than you can possibly manage can be located on Shareaholic.

4) Offer Commentary

You and I both know there is way too much free information on the net, however we still have a couple of favored blogs or news websites we go to get our fill of self-help or what's taking place in the realms that we follow.

So do others who might just want to visit your blog. On nearly all blogs, you are able to write comments. The blog writers like this because it tells the search engine world and new readers that people are engaged in their content, and nothing detrimental can stem from that. When you leave a comment, you'll usually have the option to connect your website link to your reply. Often you can link to other items to as a possibility, like your Facebook orTwitter page.

Do it. If you reserve 30 minutes a week, you can browse recent columns from your favored sites and write purposeful (key word) remarks on them. Gradually, the value of your insights combined with the link back to your website will create traffic and SEO power.

5) Your Email Signature

This is the easiest free of cost technique I know of to get people to a blog, and the one that is surprisingly most often overlooked. Every email you send ought to have a standard footer that describes you. It usually has a name, title or something captivating about you, and some way to connect with you. It should also have your website linked or whatever other page you may want to lead people to, like a LinkedIn page. You can use a text anchor link, like Visit us for your San Diego SEO, or spell out the link beginning with http so it looks likehttp://www.yourlink.com and will be visible in text-based web mail browsers also and a live hyperlink in most email programs. Emails get forwarded, copied, and otherwise shared. You don't know who is reading and clicking.

Free stuff is normally worth what you pay for it: zero, but using these 5 techniques, Free Website Promotion is alive and well. Use the mechanisms at hand, add a smidgen of energy and initiative, and get your blog out there.


How to Rank a Keyword

How to Rank a Keyword

If you do business online (who doesn’t?), then optimizing your site for search is crucial. Organic search results are an excellent place to advertise to potential buyers and reach new clients.

Unfortunately, a lot of misinformation exists about how to improve your website and build links to it. The following guide covers key points you should address on your website, and the link building methods you can use to drive your rankings higher, increasing the traffic you receive from organic search.

Sound on page SEO builds a solid foundation for your search marketing efforts. Failing to optimize the key areas we are going to cover below will greatly reduce the effectiveness of your link building efforts, costing you time and money.

Key On Page SEO Factors

Unless you work in SEO, many of you will not have time to optimize every single factor of your website, so we are going to touch on the key areas that you must improve to gain higher rankings.

Site Speed

Recently Google received a patent on their site speed ranking algorithm but industry professionals have known it is an important factor for quite some time now. When you are developing a website, the speed of your pages should be a key consideration. Recent coding improvements allow you to have a visually appealing site that still loads quickly so there is no reason for a slow site. If you are hiring a web designer, make sure they take load time into consideration when building your site.The bottom line is a slow site is a low ranking site.

Site Navigation

The navigation of your website is very important for users and for search engines. A proper internal linking structure will allow users to easily reach pages and should lead them to take the desired action for you website. Aside from helping users, the internal links of your site will provide search engines with a hierarchy of your website. If you sell construction services you may have a services page that links to specific services, a very simple example of a hierarchy. Remember, the more important a page is, the fewer clicks it should be from the home page of your site.

Page Titles & Meta Descriptions

Every page on your website should be unique and should have a purpose. The purpose, message, or keyword of each page should be conveyed by the page title. The meta description is a short summary of what the page is about and should boost click-through rates. I like to search my target keyword and read the ad copy for the terms. This gives you several good ideas for page titles and meta descriptions, most of the time they have been tested and optimized. Send your competitors a thank you card for testing and sharing the best variations with you! (Just to clarify you should not copy their ads, just use them to point you in the right direction.)

Meta Keywords

For some reason people still add meta Keywords to pages. They never help you rank and are now used by Bing to look for spam pages. Don’t waste your time adding meta keywords.

Creating Content

The ability for your website to rank all starts with on page SEO. Before you begin building your website, you should decide on 1-2 keywords that will be targeted on each page of your website. While the old practice of mentioning specific variations of the keyword repeatedly are not necessary, you do need to include your primary keyword in the page title, at least one heading and URL if possible. The body content should have variations of your keywords (known as LSI keywords) and should make mention of terms associated with the context of your page.

Simply put, if your target keyword is “buy a helmet”, you want to have that term in the title, heading, and url. In the body you should talk about what type of helmets you have, what the helmets are for, and so on. This allows Google to understand your content based on context. If you have enough unique helmets, you could make a page for each specific type of helmet. Do not make a page unless you have enough content to warrant it, as thin pages won’t rank very often. Each page of your site should be the Wikipedia of your keyword.

Alt Text for Images

Most websites have several images, but people often forget to optimize them. Adding alt text to all the images on your site will help Google understand what the image and page is about. While keyword stuffing is a waste of time, including your keyword on at least one image on each page has been correlated with higher search rankings. This is a simple fix, just make sure you add alt text to your images.

If you already have a website or you want to judge just how optimized your pages are, here are some quick questions you should ask yourself about each page you’re working on.

  • Does my site load quickly?
  • Is my keyword in page title?
  • Is my keyword in the URL?
  • Does each page have a unique meta description?
  • Is my keyword in the h1, h2, and h3 headings?
  • Did I include the keyword in a least one image Alt Text?
  • Does my page have rich media or videos?
  • Are keyword variations in the body content?
  • Have I linked out to relevant and authoritative external sources?
  • Does the page have 500+ words of unique and valuable content?
  • Are there a ton of grammatical or spelling errors on the page?
  • Did I include name, address, and phone (NAP) for geo-targeted keyword pages?
  • Is my page easy to share socially?

Once you have your on page SEO dialed in, the real work begins. Regardless of what you may hear, link building is still one of the most important factors in determining how well a page performs in the SERPs so below I am going to share 5 techniques that will help your site rank higher.

5 Effective Link Building Strategies

Before we get started I want to stress that using a combination on link building methods will always yield better results than a single strategy. Google likes to see a diverse link profile that appears natural so lets play their game.

Guest Posting

Guest posting has recently been in the limelight as another passing fad among link builders. If you create a bunch of low quality, useless articles and share them on low authority sites, you are wasting your time. Guest posting should only be done on sites that you would post to if SEO did not exist. Is it likely you will get referral traffic from the site you are guest posting on? If not, find another site. Posting on high quality sites provides a much greater booster in SEO value as well. Aside from getting a link from an authority site, you will also likely get links from people who pick up parts of the content and link back to you or the guest post. Either way, you get added SEO value without added work.

Outreach Link Building

There is nothing new or sexy about this method, but it works. Coming up with a list of sites to reach out to can be difficult, but this is how I do it.

  1. Run a back link analysis of your top 5 competitor sites.
  2. Eliminate links with a page authority below 20.
  3. Eliminate any no-follow links (unless they are likely to provide significant referral traffic).
  4. Export your list and sort from highest page authority to lowest and work your way down the list of sites looking for ways to get a link. Finding the link to your competitor and improving the content they used to get that link is the best way to get your own link. You can also look for broken links to competitor sites and offer a new piece of similar content for the site owner to link to.
  5. Send a quick email to the site owner and tell them what you have to offer.
  6. Repeat until you have gone through the entire list, then find sites ranking 5-10 for your keyword and repeat steps 1-4.

Social Link Building

This is a lot like traditional outreach link building, except you are going to find link opportunities from social media. I have mentioned this technique before, but it is worth repeating. Here is how to find people who will likely link to your site.

  1. Curate content closely related to your niche and share it via social networks.
  2. Monitor user engagement and identify content that was heavily shared, liked, re-tweeted, etc.
  3. Create a new piece of content closely related but better than what you shared.
  4. Contact everyone who engaged with the curated piece and let them know you have something they would love.
  5. Relax while your new piece of content is being shared, liked, and linked to.

Directory Submissions

Before you leave the page or a nasty comment, I am not talking about the old school method of blasting your site out to a billion and nine directories. There are a few directories that are still valuable to submit your site to but remember, quality over quantity is the key. Here are some worthwhile directories to get you started.

  1. Best of the Web
  2. Yahoo Directory
  3. DMOZ (they have seen a recent loss in listings)
  4. Business.com
  5. Exact Seek

Blog Commenting

You are probably thinking that this method is straight from 08, and it kind of is. The difference is that you are going to comment only on sites closely related to your site. You should leave comments that add to the conversation and encourage interaction from the writer. Actively participating with writers will allow you to build a relationship with them and it can even set the stage for you to guest post or contribute to their site. The second benefit of blog commenting is no-follow links. Since the other methods we cover are do-follow links, the no followed links will help to round out a natural link profile. Forum participation can also be used instead of blog commenting, just make your posts quality and build relationships with active members.

There are literally hundreds of link building techniques that can be used effectively. The specifics of your niche will determine what is most effective for you. Regardless of your niche, high quality links from authority pages will drive your site higher in the SERPs. If you are completely new to link building and want to master the craft, I suggest setting up a few test sites and trying the methods above as well as others you run across. Testing is the best way to see what works so do it early and often.

See That Wasn’t So Bad Now Was It?

If you follow my advice you can rank your website and gain organic traffic. Since organic traffic converts as nearly 15% as compared to the industry average of just under 3% for outbound marketing, it is a strategy that everyone doing business online should implement. Remember if you don’t try anything, you are never going to rank – why not go for broke?

What are you waiting for? Touch up your site and go build some links!

I hope this guide has helped you and don’t forget to share it with your friends! If you have any questions or comments please feel free to share them below.


5 Cheap Ways to Market Your Business

5 Cheap Ways to Market Your Business

Eager to expand your client base and spread the word about your products and services? Wondering if you should even bother with marketing programs if you don't have thousands of dollars to spend?

The answer, of course, is yes. It's financially riskier for a business not to market. And there are literally hundreds of cost-effective ideas you can use to increase your revenue. Here are five high-impact approaches on how to market your business that don't cost a bundle and that can work for virtually every business.

1. Talk to your clients. It's amazing how much money businesses spend to gather market information and attract new clients when they have a wealth of opportunity and information in their existing client base. One of the best ways to increase revenue is to talk to existing customers. Ideally, this should be done by someone outside your company so clients are willing to be honest and open.

When you assess perceptions, you don't need to talk to hundreds of individuals; simply choose 5 to ten clients and contact them to ask if they'd participate in a phone interview. Here's how it works:

1. Send a letter asking permission to have someone contact them about your company.

2. Have the interviewer call and ask value-based questions such as:

  • What problems were you trying to solve or what challenges were you facing when you considered the services of Company ABC?
  • How important were Company ABC's services in solving your problems or addressing your challenges?
  • What did you value most about this company's work?
  • What other products or services do you wish they offered that could help you with other business challenges?

3. After all the interviews have been conducted, compile the information to discover trends and themes.

4. Send a thank-you letter to every client who participated. Include key lessons from the interviews and explain the specific changes you plan to make to your business based on this information.

The important part here is to use what you learn. If you don't make changes to your business, then you've wasted everyone's time. One company that recently did this tripled its business in one year-the owners learned what people wanted, how their solution made a difference, how to present it, and how to price it, and then proceeded to make changes that improved those areas.

Keys to success: The conversation with your customers is just that, a conversation. Don't fire questions at them; instead, have the interviewer engage in a conversation and gather as much valuable data as you can. Remember, it's not about how satisfied they are-it's about how much they valued your product or service.

2. Creatively package your marketing campaigns. A postcard is one way to market your business. But how about putting a small box together with a fork, knife, spoon and a custom printed napkin that invites your prospect to "have lunch on us?" Think outside the box, and your marketing strategies and campaigns will have more impact.

And don't be afraid to see what other people in other industries are doing and adapt that to your business. Think about the little details that will get attention. I once did a marketing program to the food industry that had a brochure vacuum-sealed in the same plastic used to wrap bacon. The same piece sent to technology companies used static shield envelopes. This campaign earned 96% recognition when follow-up calls were placed.

Keys to success: Set a clear objective for your marketing campaign, and identify how you'll measure its success. Then follow up to measure the results and adjust the program if necessary.

3. Get the word out with publicity. Think you can't do PR or publicity without employing the services of a high-priced firm? You can! Although a good firm brings tremendous contacts and experience, most small companies can do enough PR on their own to spark the public's interest. One great resource for the media unsavvy comes from Shock PR, a Holliston, Massachusetts-based public relations firm. Their product, PR in a Box, delivers templates, tips and step-by-step instructions on how to prepare releases and pitch stories that will intrigue the media.

Keys to success: In one word, leverage. Though it does happen, don't expect one story placement to generate thousands in revenue. Your success depends on leveraging each press release, each article and each published mention. Put it all on your Web site: Create a news page and add a What's New area on your home page. Add it to your marketing kit and send the piece to clients, colleagues and professional organizations. Include a note in your newsletter that says 'Recently Seen In...' And remember: PR is more cost-effective and more credible than advertising.

4. Leverage existing relationships. Most people know at least 200 people. Do the math: If you know 200 people and they each know 200 people, that's 40,000 potential contacts! Spend time developing relationships with the people you already know-clients, colleagues, people you meet through professional networking organizations, friends and even family.

Start by making a list of all the people you know. Next, prioritize your list into As, Bs and Cs. As are your advocates. These are the people who feel strongly about you. They're the "cheerleaders" who would refer business to you right now. Bs could become advocates if they knew more about you, so you need to spend time with these people to educate them. Cs are those people you don't communicate with often enough. You may keep them in the loop, but they need more time and nurturing before they'd refer any business your way. If there are any names that remain, delete them.

Keys to success: Educate, don't sell. The key here is to build relationships. These develop over time as you create credibility and trust. To be truly effective, you must always be on the lookout for ways you can help your network. Start from the perspective of giving more than you ask, and your network will become your most valuable marketing tool.

5. Commit to e-mail marketing. Marketing through e-mail is flexible, cost-effective, easy to measure (assuming you put the right tracking in place), and high impact. It allows you to easily drive traffic to your Web site, reach a broad geographic audience and stay in frequent contact with your customers and prospects. E-mail marketing allows you to market your services and establish your expertise with your audience.

Use it for newsletters, new product announcements or to share your publicity success-the ideas are endless. But know that this flexibility and ease-of-use can cause problems. Remember, this is a marketing campaign. So be sure to think it through, develop an appropriate message, create a piece that reflects your brand, know your objectives, and make sure the information is valuable for your market, or people will quickly unsubscribe.

Keys to success: Don't be seen as a "spammer"! Send e-mail only to those people who have given permission. When someone asks to be removed, respond immediately.


How to Optimize WordPress for Better Performance

How to Optimize WordPress for Better Performance

Lean how to speed-up your WordPress website

In this tutorial we will give you some tips on how to improve the speed of your WordPress website. Having a fast site is essential if you want to provide your visitors with great user experience and rank well in the search engines like Google and Bing which take the loading speed of your pages into consideration.

Enable Dynamic Caching

Adding properly configured Dynamic caching to your WordPress site will have great effect on its speed. There are many services like Varnish and APC that can be used but all of them require a lot of server configuration and tweaking of your application to work correctly. With it, all you need to do is install a small plugin and enable the Dynamic caching with a single click.

Enable gZIP compression

To decrease the size of data that's being transferred between your server and your visitors, you can enable the gZIP compression for your images, CSS and JavaScript files. By doing this, the web server will compress (like creating a ZIP file for example) this content before it's transferred over the Internet to your browser. On the other side, your browser decompresses the content before rendering it. This significantly lowers the size of information that's being transferred lowering the loading times of your pages.

The easiest way to enable the gZIP compression for your images, CSS and JS files is to add these lines to your .htaccess file in the root WordPress folder:

## ENABLE GZIP COMPRESSION ##
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript
## ENABLE GZIP COMPRESSION ##

Use a CDN

Content delivery networks (CDN) are server networks that clone your site on all of their location nodes. This means that when your visitors request your site, it will be served by the closest server location, rather than the main datacenter of your hosting provider.

Optimize your Images

Images are essential part of every website. It is important to have them optimized. There are few things regarding our images that you should mind when making your WordPress site:

  • Use images with the proper size. Do not upload big images and then scale them with HTML. Make sure that your photos and other images are not bigger than the size you're actually displaying them in.
  • Smush your images. Smushing them will remove all the additional data from your photos - creation date, camera used for the photo, gps coordinates, etc. There is a nice little plugin that does that for you called WP Smush.it.
  • If possible, use Sprites for your themes. Using sprites is a CSS technique that uses a single image to show multiple design elements on your pages. This way instead of loading dozens of small images (making http requests each time), your site will open a single one. Sprites, however, must be considered when the theme is designed. So always look for themes that utilise sprites.

Minify your JavaScript and CSS files

Minifying your CSS and JavaScript files means that all the unnecessary data from them like double spaces, empty new lines, comments, etc. will be removed from the files lowering their size. There are many online tools that you can use for free to minify your files. In addition, if you're using the W3 Total Cache plugin, it has an option to automatically minify your theme's CSS and JS files.

Leverage browser caching

Leveraging the browser caching means that you can specify for how long your visitors' browsers should cache your images, CSS, JS and flash files. However, if any of those resources is set, your server will notify the visitors browser and the cached content will be replaced with the new one. You can add the lines below to your .htaccess file in order to enable this technique.

## LEVERAGE BROWSER CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 month"
ExpiresByType application/pdf "access 1 month"
ExpiresByType application/x-javascript "access 1 month"
ExpiresByType application/javascript "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresByType image/x-icon "access 1 year"
ExpiresDefault "access 2 days"
</IfModule>
## LEVERAGE BROWSER CACHING ##

Optimize your WordPress Database

It's a good practice to optimize your WordPress database from time to time. You can think of this as running a Disk Defragmenter on your local hard disk.


How to Add a Facebook Like Button to WordPress?

How to Add a Facebook Like Button to WordPress?

Now, it is easier than ever to add the Facebook famous "Like"/"Recommend" to your posts and increase their popularity.

First, you need to login as administrator to the WordPress admin panel. Then go to Appearance -> Editor.

Then place the following code wherever you want the like button to appear:

<iframe src="http://www.facebook.com/plugins/like.php?href=<?php echo
urlencode(get_permalink($post->id)); ?>&layout=standard&
amp;show_faces=false&width=350&action=like&colorscheme=light"
scrolling="no" frameborder="0" allowTransparency="true" ></iframe>

cPanel - CloudFlare

CloudFlare is a CDN (Content Delivery Network) with both free and paid plans. Most cPanel hosting comes with cPanel CloudFlare plugin, which helps you to quickly signup for CloudFlare and use their CDN. Using CloudFlare has many advantages like it distributes the content over the Internet making our website load faster. It protects the website from SQL injection and DDOS and encrypts the website using SSL.

To use CloudFlare CDN, please follow these steps −

Step 1 − Open CloudFlare interface by clicking CloudFlare found in the cPanel Home under CloudFlare – Supercharge your website section.

Step 2 − In CloudFlare Interface under Sign Up / Log In, Enter your email address and click Signup Now. If you have an existing account with CloudFlare, it will ask you to login, otherwise it will sign you up.

Step 3 − Once you are logged in, you can see the status of your domain in overview section of CloudFlare interface. You will need to change your current Nameservers to those provided by CloudFlare to use it with your website. If you do not like services of CloudFlare, then you can change your domain’s Nameservers back to default.

Step 4 − Once you have updated your Nameservers, you can use CloudFlare CDN. You can also view and configure your website for CloudFlare on their website.


Delete a record in a MySql table with PHP

If you want to delete a record in a table, use the DELETE Keyword. Like this:

$SQL = "DELETE FROM AddressBook WHERE First_Name = 'Bill' AND Surname = 'Gates'";

After the DELETE word, you need FROM. Then you type the name of the table. Next, you need to specify which record you want to delete. It’s a good idea to make sure your WHERE clause is going to be a unique value. In the code above, we might have more than one Bill Gates in the table. If we do, everybody called Bill Gates will be deleted! A better solution is to use a unique field from your table, such as an ID field:

$SQL = "DELETE FROM AddressBook WHERE ID = '7' ";

Now, only the record that has number 7 in the ID field will be deleted.


SEO: How to Rank a Keyword in Google

If you do business online (who doesn’t?), then optimizing your site for search is crucial. Organic search results are an excellent place to advertise to potential buyers and reach new clients.

Unfortunately, a lot of misinformation exists about how to improve your website and build links to it. The following guide covers key points you should address on your website, and the link building methods you can use to drive your rankings higher, increasing the traffic you receive from organic search.

Sound on page SEO builds a solid foundation for your search marketing efforts. Failing to optimize the key areas we are going to cover below will greatly reduce the effectiveness of your link building efforts, costing you time and money.

Key On Page SEO Factors

Unless you work in SEO, many of you will not have time to optimize every single factor of your website, so we are going to touch on the key areas that you must improve to gain higher rankings.

Site Speed

Recently Google received a patent on their site speed ranking algorithm but industry professionals have known it is an important factor for quite some time now. When you are developing a website, the speed of your pages should be a key consideration. Recent coding improvements allow you to have a visually appealing site that still loads quickly so there is no reason for a slow site. If you are hiring a web designer, make sure they take load time into consideration when building your site.The bottom line is a slow site is a low ranking site.

Site Navigation

The navigation of your website is very important for users and for search engines. A proper internal linking structure will allow users to easily reach pages and should lead them to take the desired action for you website. Aside from helping users, the internal links of your site will provide search engines with a hierarchy of your website. If you sell construction services you may have a services page that links to specific services, a very simple example of a hierarchy. Remember, the more important a page is, the fewer clicks it should be from the home page of your site.

Page Titles & Meta Descriptions

Every page on your website should be unique and should have a purpose. The purpose, message, or keyword of each page should be conveyed by the page title. The meta description is a short summary of what the page is about and should boost click-through rates. I like to search my target keyword and read the ad copy for the terms. This gives you several good ideas for page titles and meta descriptions, most of the time they have been tested and optimized. Send your competitors a thank you card for testing and sharing the best variations with you! (Just to clarify you should not copy their ads, just use them to point you in the right direction.)

Meta Keywords

For some reason people still add meta Keywords to pages. They never help you rank and are now used by Bing to look for spam pages. Don’t waste your time adding meta keywords.

Creating Content

The ability for your website to rank all starts with on page SEO. Before you begin building your website, you should decide on 1-2 keywords that will be targeted on each page of your website. While the old practice of mentioning specific variations of the keyword repeatedly are not necessary, you do need to include your primary keyword in the page title, at least one heading and URL if possible. The body content should have variations of your keywords (known as LSI keywords) and should make mention of terms associated with the context of your page.

Simply put, if your target keyword is “buy a helmet”, you want to have that term in the title, heading, and url. In the body you should talk about what type of helmets you have, what the helmets are for, and so on. This allows Google to understand your content based on context. If you have enough unique helmets, you could make a page for each specific type of helmet. Do not make a page unless you have enough content to warrant it, as thin pages won’t rank very often. Each page of your site should be the Wikipedia of your keyword.

Alt Text for Images

Most websites have several images, but people often forget to optimize them. Adding alt text to all the images on your site will help Google understand what the image and page is about. While keyword stuffing is a waste of time, including your keyword on at least one image on each page has been correlated with higher search rankings. This is a simple fix, just make sure you add alt text to your images.

If you already have a website or you want to judge just how optimized your pages are, here are some quick questions you should ask yourself about each page you’re working on.

  • Does my site load quickly?
  • Is my keyword in page title?
  • Is my keyword in the URL?
  • Does each page have a unique meta description?
  • Is my keyword in the h1, h2, and h3 headings?
  • Did I include the keyword in a least one image Alt Text?
  • Does my page have rich media or videos?
  • Are keyword variations in the body content?
  • Have I linked out to relevant and authoritative external sources?
  • Does the page have 500+ words of unique and valuable content?
  • Are there a ton of grammatical or spelling errors on the page?
  • Did I include name, address, and phone (NAP) for geo-targeted keyword pages?
  • Is my page easy to share socially?

Once you have your on page SEO dialed in, the real work begins. Regardless of what you may hear, link building is still one of the most important factors in determining how well a page performs in the SERPs so below I am going to share 5 techniques that will help your site rank higher.

5 Effective Link Building Strategies

Before we get started I want to stress that using a combination on link building methods will always yield better results than a single strategy. Google likes to see a diverse link profile that appears natural so lets play their game.

Guest Posting

Guest posting has recently been in the limelight as another passing fad among link builders. If you create a bunch of low quality, useless articles and share them on low authority sites, you are wasting your time. Guest posting should only be done on sites that you would post to if SEO did not exist. Is it likely you will get referral traffic from the site you are guest posting on? If not, find another site. Posting on high quality sites provides a much greater booster in SEO value as well. Aside from getting a link from an authority site, you will also likely get links from people who pick up parts of the content and link back to you or the guest post. Either way, you get added SEO value without added work.

Outreach Link Building

There is nothing new or sexy about this method, but it works. Coming up with a list of sites to reach out to can be difficult, but this is how I do it.

  1. Run a back link analysis of your top 5 competitor sites.
  2. Eliminate links with a page authority below 20.
  3. Eliminate any no-follow links (unless they are likely to provide significant referral traffic).
  4. Export your list and sort from highest page authority to lowest and work your way down the list of sites looking for ways to get a link. Finding the link to your competitor and improving the content they used to get that link is the best way to get your own link. You can also look for broken links to competitor sites and offer a new piece of similar content for the site owner to link to.
  5. Send a quick email to the site owner and tell them what you have to offer.
  6. Repeat until you have gone through the entire list, then find sites ranking 5-10 for your keyword and repeat steps 1-4.

Social Link Building

This is a lot like traditional outreach link building, except you are going to find link opportunities from social media. I have mentioned this technique before, but it is worth repeating. Here is how to find people who will likely link to your site.

  1. Curate content closely related to your niche and share it via social networks.
  2. Monitor user engagement and identify content that was heavily shared, liked, re-tweeted, etc.
  3. Create a new piece of content closely related but better than what you shared.
  4. Contact everyone who engaged with the curated piece and let them know you have something they would love.
  5. Relax while your new piece of content is being shared, liked, and linked to.

Directory Submissions

Before you leave the page or a nasty comment, I am not talking about the old school method of blasting your site out to a billion and nine directories. There are a few directories that are still valuable to submit your site to but remember, quality over quantity is the key. Here are some worthwhile directories to get you started.

Blog Commenting

You are probably thinking that this method is straight from 08, and it kind of is. The difference is that you are going to comment only on sites closely related to your site. You should leave comments that add to the conversation and encourage interaction from the writer. Actively participating with writers will allow you to build a relationship with them and it can even set the stage for you to guest post or contribute to their site. The second benefit of blog commenting is no-follow links. Since the other methods we cover are do-follow links, the no followed links will help to round out a natural link profile. Forum participation can also be used instead of blog commenting, just make your posts quality and build relationships with active members.

There are literally hundreds of link building techniques that can be used effectively. The specifics of your niche will determine what is most effective for you. Regardless of your niche, high quality links from authority pages will drive your site higher in the SERPs. If you are completely new to link building and want to master the craft, I suggest setting up a few test sites and trying the methods above as well as others you run across. Testing is the best way to see what works so do it early and often.

See That Wasn’t So Bad Now Was It?

If you follow my advice you can rank your website and gain organic traffic. Since organic traffic converts as nearly 15% as compared to the industry average of just under 3% for outbound marketing, it is a strategy that everyone doing business online should implement. Remember if you don’t try anything, you are never going to rank – why not go for broke?

What are you waiting for? Touch up your site and go build some links!

I hope this guide has helped you and don’t forget to share it with your friends! If you have any questions or comments please feel free to share them below.